Role of IP & Patent Information: Anywayup Cup, UK
Written by forumSME Admin
The role of intellectual property & patent information in successful innovation, production and marketing by Mandy Haberman.
The process of innovation, from initial concept, development, pre-filing patent searches and patent application, through to production, marketing and establishing and protecting the product is described in relation to the my experiences as a successful inventor and entrepreneur. The main product referred to is a non-spill drinking vessel which solves a long recognised problem in a simple and practical way, reflected in its success in the marketplace around the world. The crucial role in the process of a sound patent search before filing well-drafted patent applications is described, and the use of patent searches before deciding to support other innovations.
Source: http://www.mandyhaberman.com/case-study
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